Identity Asset Orchestration

Identity Asset Orchestration

The Silent Merger: Aligning Identity Assets for a Post-Acquisition Brand Mesh

In the wake of an acquisition, the most critical integration work often happens beneath the surface—in the alignment of brand identity assets. This gu...

Identity Asset Orchestration

The Recursive Identity: Orchestrating Assets When Your Brand Ecosystem Talks to Itself

When a brand's assets—websites, social channels, product interfaces, and partner portals—begin to reference and feed each other, a recursive identity ...